Free download game chen program study6/12/2023 Females over 25 years old preferred to play mobile commerce games. The frequency of playing games and the amount of money spent on the platform were positively correlated with game use intention. Game use intention had a positive impact on platform satisfaction. Effort expectation had no significant impact on game use intention but had a positive impact on platform satisfaction. The results showed that game use intention fully mediated the impact of performance expectation, hedonic motivation, and social influence on platform satisfaction. We collected data from females in China who played mobile commerce games and then used a structural equation model to test the various hypotheses we made. This study aims to explore the intention of female users to play mobile commerce games and its impact on platform satisfaction. The gamification of mobile commerce may affect users’ platform satisfaction. Mobile commerce is attracting a large number of people, especially females, to play mini games on the platform. 3Department of Commercial Design, Chung Yuan Christian University, Taoyuan, TaiwanĬombining games with mobile commerce applications has been a trend in recent years.2College of Fine Arts and Design, Wenzhou University, Wenzhou, China.
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